Channel management is a marketing technique that creates a better relationship between the customer and the product. This widely used strategy helps in developing a program for selling and servicing customers within a specific channel. The aim is to enrich the customer base by targeting the right audience. Channel Management software helps to improve indirect sales channels, build multi level marketing techniques, integrate solutions, and services to drive the channel's success. Software in this category also provides tools to grow a partner network, automate lead tracking processes, and so on.